LinkedIn Stories for Business


LinkedIn has launched LinkedIn Stories worldwide, an opportunity for individuals and company pages to publish photos and short videos via the mobile app. Can the feature bring a little of Instagram to the networking platform?

Following in the footsteps of Instagram, and Facebook, LinkedIn Stories is a new way to share 24-hour updates on the platform. 

What does LinkedIn Stories look like?

  • The Instagram-style format will enable brands to reach out to members using photos and videos of up to 20 seconds in duration, offering a more casual and immediate way to share news, insight, and highlights.
  • Such posts will only be viewable for a 24-hour window and represent efforts by the professional network to capitalise on the popularity of video as part of a shift in emphasis towards visual mediums and mobile.
  • From today, members and brands will also have the ability to incorporate text and customised work stickers in Stories.

But what does this mean for businesses and brands on LinkedIn?

Much like the introduction of Instagram Stories, LinkedIn Stories offers a huge opportunity to create a stronger, more personable dialogue with your audience.

But before jumping straight into your new LinkedIn Stories content strategy, it’s worth considering who you’re talking to and why you want to capture their attention.

Understanding the audience you’re talking to, what they are interested in, and what you want to achieve will help to shape your content strategy and keep you on track for success!

So with this in mind, here are 4 ways to use LinkedIn Stories for your marketing strategy:

LinkedIn Stories Strategy #1: Encourage Thought Leaders to Give Professional Tips

LinkedIn is a huge platform for professional thought leadership, and this new “snackable” format is a great way to showcase your in-house knowledge in a fun and engaging way.

Whether it’s resume advice from your HR team, a quick industry recap, or creative design pointers, sharing helpful tips is a sure-fire way to capture your audience’s attention.

Just remember to keep your content suited to the fast and easy-to-digest nature of stories. For example, if you’re sharing “5 tips on professional networking,” you may want to prepare 5 slides to slot in among your video content, so your content is super skimmable for your audience! 

LinkedIn Stories Strategy #2: Share Real-Time Event Updates

LinkedIn Stories only have a short lifespan, which makes them perfect for sharing less polished, off-the-cuff content straight from a live event. 

From big company announcements to awards ceremonies, sharing clips from live events on stories can be a great way to showcase what’s going on at your company. 

This can also be an excellent way to create extra hype around an event on LinkedIn. Consider asking key speakers or event coordinators to share quick soundbites about what to expect, or share a “sneak peek” of some of the extra special details in store! 

LinkedIn Stories Strategy #3: Host a Corporate Q&A

Just like Instagram Stories, LinkedIn Stories provide an awesome way to show a more human and authentic side to your brand on social. 

Hosting a Q&A on stories will showcase the people behind your brand, which is a great way to share your brand story and help build brand affinity. 

To gather questions for your Q&A, invite your audience to submit them in advance. This could either be through direct messages or a traditional LinkedIn feed post. 

LinkedIn Stories Strategy #4: Share Brand Announcements and Product News

If you’re one of the first few brands using LinkedIn Stories, the chances are you’ll be gaining a huge amount of extra airtime with your audience on LinkedIn. 

With that in mind, it could be a great idea to use this new platform to share all your important brand updates — even if you have a feed post about them too.

Whether you’re sharing job opportunities or a product launch, capitalizing on this new channel to reach more of your audience is definitely a good move! 

If Facebook Stories are anything to go by, early adopters of LinkedIn Stories will set themselves ahead of the competition. 

So will you be using LinkedIn Stories to market your brand? Let me know thoughts about this new feature! 


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