LinkedIn has launched LinkedIn Stories worldwide, an opportunity for individuals and company pages to publish photos and short videos via the mobile app. Can the feature bring a little of Instagram to the networking platform?… Read More »LinkedIn Stories for Business
When using LinkedIn to build a community, keep in mind that this social network focuses more on professional development than lifestyle topics. There are three main ways an organization can build a community on LinkedIn: … Read More »Building a community on Linkedin
Marketing automation is now a key component of any successful b2b digital marketing strategy for a growing business. Marketing automation is the process of automating a task that previously would be completed manually by a member of the… Read More »Implementing Marketing Automation
Thought leadership, or the so much called nowadays, Influencer marketing, is often a concept associated with individuals, however, brands especially B2B brands, can develop their thought leadership amongst their communities as well. What is thought… Read More »Influencer Marketing for B2B brands
When a crisis like COVID-19 occurs, marketers must change their current plans and goals. A lot of what worked well just last month now feels irrelevant at best. In the organization that I work for… Read More »Marketing During a Crisis