About me

Olá! I'm Sara and I’m from Porto (Portugal) or Invicta as we usually call it. If you never visit it before I highly recommend. It's a city full of history, authenticity, picturesque houses, amazing wine and friendly people.
Although Porto has a special place in my heart, I'm an explorer by nature. I love to travel and I lived in Lisbon, Madrid, Barcelona, Odense and now in London.

My passion for Marketing started because of the impact it has on people lives. I’m fascinated about high-impact communications, technology, analytics, and all things digital. I love the fact that this fast-changing environment we live in, opens up new doors for creativity and allows us to have a “curious mindset” to quickly adapt to new norms.

Outside of work you will find me either exploring London, travelling, cycling or cooking something new.

Currently reading: Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

If you need to get in touch just drop an email.


Campaigns Marketing Manager

Jan 20121 – Present

  • Drive integrated marketing campaigns with the aim of accelerating sales pipeline, expanding and retaining business within the current customer base, and acquiring net new customers
  • Support partner marketing activities from approval of campaign through execution.
  • Manage the implementation, tracking and measurement of marketing campaigns and use data to optimise performance and make recommendations back to the business
  • Collaborate with EMEA functional teams as well as external agencies, to deliver campaign activity
  • Ongoing collaboration with sales and consulting teams
  • Blend on-line and off-line activity within a campaign to best target specific contacts/roles in target accounts

Marketing Manager

Nov 2017 – Jan 2021

  • Design yearly strategic marketing plans to achieve annual sales growth targets.
  • Drive programs including email, social media, webinars, eBooks and events for thought leadership and lead generation.
  • Track metrics, reporting, and analytics to understand and optimize program drivers and impact.
  • Develop actionable insights from data in order to influence business decisions.
  • Partner with internal teams (research, consulting, sales, design and developers) to ensure marketing deliverables meet timeline and compliance requirements.
  • Content creation for the sales teams to generate new business, educate clients on new products/features and drive engagement.
  • Communicate and implement corporate messaging and initiatives (trainings and sales collateral ) to the sales team to continually help drive sales strategies.
  • Manage IDC EMEA web presence, including Soundcloud account and other social media business accounts such as LinkedIn, Twitter and YouTube.
  • Website management and optimization to improve SERP and customer experience.
  • Responsible for setting up paid media programs and SEO (Search Engine Optimization) for the most important campaigns.
cisco logo

Digital Marketing Specialist

Apr 2016 – Nov 2017

  • Maintained and updated marketing collateral and content imperative for partners, customers and sales force on website and blog (Cisco Portugal).
  • Responsible of Cisco Portugal social media accounts (Twitter and Facebook) and have successfully increased followers by 50% and achieved +3%~5% engagement in 6 months.
  • Ensured all marketing materials were following corporate branding guidelines.
  • Provided one on one marketing consultation to Cisco channel partners to achieve key business objectives; communicated guidelines of co-op marketing program and acted as project manager to endorse and facilitate marketing funds requests.
  • Planned and Managed events like Cisco Innovation Days and Cisco Connect, hosting more than 20+ partners and 600+ clients for 2 days in 2 different cities (Lisbon and Porto) – secured sponsorships, recruitment, email marketing campaigns and social media plan.
  • Worked closely with our agency in terms of on-site event logistics and production, communicated progress and execution of campaigns tactics with all stakeholders. 

Digital Marketing Specialist

May 2014 - Aug 2015

  •  Supervised and supported the launch of  two websites for different brands, Villas&Golfe and Trends. Worked closely with designers and developers to ensure that we were following the brand goals, brand style and planned deadlines. Developed content and defined customer journey.
  • Developed digital marketing plan for 2 magazine’s brands: Villas&Golfe and Trends – generated 40% increase in web traffic and 3% ROI.
  • Monitored & managed all social media strategy, execution and analysis (2 magazines + Corporate account). Increased the number of active followers by 100% as well as other KPIs.
  • Organized and promoted events (through social media, paid advertising and personalized email marketing).

Latest blog posts

Have a look at my blog to find the latest insights and best practices on the world of b2b digital marketing.